Whoop’s Upgrade Fumble: A Customer Empathy & EQ Case Study

In today’s hyper-connected world, emotional intelligence (EQ) isn’t just beneficial—it’s essential. For businesses, especially those built around subscription models, emotional intelligence can be the cornerstone of customer trust, loyalty, and long-term success. Whoop’s recent strategic misstep around their “free” upgrade to the Whoop 5.0 vividly illustrates this point. Whoop, a fitness-tracking wearable, sets itself apart […]