MSc in Communication, Behaviour and Credibility Analysis

Why This MSc

The Leadership Qualification the World Has Been Waiting For

In today's professional environment, emotional intelligence isn't optional — it's essential. Leaders must navigate complex interpersonal dynamics, shifting organisational cultures, and rising demands for empathy, resilience and collaboration.

The MSc in Applied Emotional Intelligence equips you with practical strategies and skills to lead effectively, fostering self-awareness, emotional regulation, advanced communication, and confident decision-making. Through immediate real-world application, your leadership and team dynamics improve from the very first module.

This is not just theory. Uniquely interdisciplinary, the MSc blends cutting-edge insights from psychology, sociology, neuroscience, and linguistics — delivered by expert practitioners with decades of real-world application in law enforcement, Fortune 500 companies, and military contexts.

Explore the Three Stages →

Programme Objectives

1

Emotional Mastery — Develop mastery in recognising and managing emotions in yourself and others. Strengthen relationships, resolve conflict, and foster understanding.
2

Authentic Communication — Lead with authenticity and empathy. Build genuine connections that inspire teams and motivate towards shared goals.
3

Evidence-Based Practice — Ground your leadership in psychology, behavioural science, neuroscience, and linguistics. Make confident decisions backed by science.
4

Organisational Impact — Drive positive culture and innovation. Attract talent, boost retention, and support sustainable growth through EI leadership.
5

Professional Credibility — Earn a globally recognised UK Level 7 MSc plus the ILM Certificate in Emotional Intelligence for Leaders.

Three Qualification Stages

Start Where You're Ready. Go as Far as You Want.

The MSc is structured in three stages. Each stage is a stand-alone qualification — so you can stop, take a break, or continue at your own pace. Every stage builds on the last.

Stage 1 · Year 1

Postgraduate Certificate (PgCert)

Build your EI foundation — 8 core modules

Module 1: Emotional Intelligence — Models & Strategic Application
Module 2: Behaviour Analysis — Reading the Room (SCAnR™)
Module 3: Attentiveness & Mindfulness — Mindful Leadership
Module 4: The Psychology of Emotion
Module 5: Communication & Influence
Module 6: Applied Linguistics for Leaders
Module 7: Emotional Intelligence for Leaders
Module 8: Immersive Masterclass (capstone workshop)

8 Modules ~12 months Stand-alone qualification

From £7,260

$9,900 / €9,200 approx · Flexible payment options

Stage 2 · Year 2

Postgraduate Diploma (PgDip)

Deepen your expertise — all PgCert modules + 3 advanced

✓ All 8 PgCert modules, plus:
Module 9: Research Methods
Module 10: Individual Differences & Personality
Module 11: Psychosocial Aspects of Behaviour — Decoding the Culture

11 Modules Total ~18 months No dissertation required

From £9,890

+£2,630 if upgrading from PgCert

Stage 3 · Year 2

Master of Science (MSc)

The complete qualification — all modules + dissertation

✓ All 11 PgDip modules, plus:
Module 12: Advanced Research Project — Dissertation
Focus your dissertation on a real-world organisational challenge with direct practical relevance to your career.

12 Modules Total 2 Years Full MSc + ILM Certificate

From £11,268

Pay in full (save 10%) · +£2,630 if upgrading from PgDip

🔄 Upgrade anytime. Start with the PgCert and upgrade to PgDip or MSc later — your completed modules carry forward. Many students begin with Stage 1 and decide to continue based on their experience.

Curriculum

Explore Every Module

Click any module to see the full description and learning outcomes. All assessment is through applied coursework - no exams.

Year 1 — Core Modules (PgCert)

Module 1

Emotional Intelligence

Models & Strategic Application

Explore ability, trait, and mixed models of EI — understanding their potential and constraints in reading, understanding, and influencing emotions. Gain in-depth knowledge of key EI measurement tools, ethical considerations, and strategic application in leadership contexts.

Learning Outcomes

Critically evaluate the effectiveness and limitations of key EI models
Engage critically with ethical issues in EI development and assessment
Strategically apply the most effective EI models to your professional context

Module 2

Behaviour Analysis

Reading the Room — Non-Verbal Communication for Leaders

Master the SCAnR™ multi-channel model for analysing human behaviour through six communication channels: facial expressions, voice, body language, interactional style, verbal content, and psychophysiology. Apply the PEEVR framework practically in high-stakes contexts.

Learning Outcomes

Identify the seven universal emotions and their function in communication
Use effective questioning and annotation strategies aligned to conversation purpose
Detect potential cues of deception across six channels within varying contexts

Module 3

Attentiveness & Mindfulness

Mindful Leadership & Executive Presence

Develop attentiveness and mindfulness as critical leadership skills. Learn how these help you analyse behaviour accurately, manage conversations objectively, and become aware of biases and emotional states. Cultivate the executive presence required to lead under intense pressure.

Learning Outcomes

Critically engage with research on attentiveness, memory, and cognitive biases
Discuss mindfulness concepts as a tool to enhance attention and leadership clarity
Evaluate your own attentiveness and identify methods for improvement

Module 4

The Psychology of Emotion

Understanding Emotional Processes in Leadership

Explore the psychological foundations of emotion — how emotions arise, are regulated, and influence decision-making. Examine the neuroscience of emotional processing and its implications for leadership, conflict resolution, and organisational behaviour.

Learning Outcomes

Critically evaluate psychological theories and models of emotion
Analyse how emotional processes influence decision-making and leadership
Apply emotion regulation strategies in professional contexts

Module 5

Communication & Influence

High-Impact Conversations for Leaders

Explore interviewing and communication methodologies, their psychological bases, and application across professional contexts. Learn to build rapport, gather information effectively, assess credibility, and use strategic questioning to influence outcomes ethically.

Learning Outcomes

Apply psychological theories to enhance communication and influence strategies
Demonstrate practical skills in rapport building and strategic questioning
Utilise communication methods effectively, considering ethical implications

Module 6

Applied Linguistics for Leaders

The Science of Language in Professional Contexts

Apply linguistic analysis to leadership communication. Analyse verbal content, detect linguistic markers of credibility, understand discourse patterns, and use language strategically to persuade, inspire, and build trust in professional settings.

Learning Outcomes

Apply linguistic analysis techniques to professional communication
Identify verbal markers and patterns that indicate credibility and intent
Use language strategically to enhance leadership communication

Module 7

EI for Leaders

Strategic Emotional Intelligence in Practice

The applied capstone of Year 1 theory. Translate EI models and behavioural analysis skills into leadership strategies. Develop your personal EI leadership plan, focusing on organisational culture, team performance, and stakeholder influence.

Learning Outcomes

Integrate EI models into a coherent personal leadership strategy
Apply EI to improve team performance and organisational culture
Critically evaluate your own EI leadership practice and development needs

Module 8

Masterclass

The Emotional Intelligence Masterclass (Immersive Workshop)

An immersive, practical capstone that consolidates core EI competencies through dynamic, interactive activities. Apply knowledge from all previous modules in realistic scenarios under expert guidance. Refine techniques for detecting emotional cues, credibility, and deception across multiple channels.

Learning Outcomes

Apply EI knowledge and behavioural analysis skills in realistic settings
Critically evaluate strengths and weaknesses of behavioural analysis models
Identify opportunities and gaps for future research in EI

Year 2 — Advanced Modules (PgDip + MSc)

Module 9

Research Methods

Designing Rigorous Applied Research

Develop research literacy and practical skills for designing, conducting, and evaluating applied research. Prepare for your dissertation with a thorough grounding in qualitative and quantitative methodologies relevant to emotional intelligence and organisational behaviour.

Learning Outcomes

Design and evaluate applied research relevant to EI and organisational contexts
Critically assess qualitative and quantitative research methodologies
Develop a robust research proposal for the Advanced Research Project

Module 10

Individual Differences & Personality

Understanding What Makes People Unique

Examine how personality, age, gender, culture, and neurodiversity influence EI and behavioural analysis. Critically review personality theories and psychometric assessments to develop a deeper understanding of human behaviour and tailor your leadership approach to diverse teams.

Learning Outcomes

Review and evaluate personality theories and psychometric methodologies
Analyse how individual traits impact interactions and emotional intelligence
Discuss diverse individual differences and their influence on communication

Module 11

Psychosocial Aspects of Behaviour

Decoding the Culture — The Psychology of Group Behaviour

Examine psychosocial influences underpinning group behaviour, emotion, deception, and credibility. Explore theories of behavioural development, psychopathology, culture, and social context to deepen your ability to interpret group dynamics and positively influence organisational culture.

Learning Outcomes

Critically explain psychosocial approaches to understanding emotion and credibility
Evaluate psychosocial frameworks for enhancing EI and personal development
Apply psychosocial insights to influence organisational culture and team dynamics

Module 12

Advanced Research Project

Dissertation — Real-World Organisational Impact

Your dissertation focuses on a real-world organisational challenge, designed to have direct, practical relevance to your career or organisation. You'll conduct original research under expert supervision, producing work that demonstrates mastery and creates tangible professional value.

Learning Outcomes

Conduct independent applied research on an EI-related organisational challenge
Demonstrate mastery of research methodologies and critical analysis
Produce a dissertation with direct professional and organisational impact

Is This MSc for You?

Designed for Working Professionals Who Want to Transform Their Impact

You don't have to be a traditional leader to benefit. You need to be someone committed to working with people in meaningful, emotionally intelligent ways.

💼

Managers & Executives

Lead with clarity under pressure, inspire high-performing teams, communicate with impact, navigate change with empathy, and make confident, emotionally intelligent decisions that drive lasting results.

🧠

Consultants & Entrepreneurs

Build stronger client relationships, lead with emotional clarity, handle high-stakes decisions, and create cultures of trust, innovation, and resilience — while boosting your credibility as an expert.

👥

HR & Talent Professionals

Navigate complex people dynamics, foster emotionally healthy workplaces, make fairer people decisions, and champion cultures that attract, retain, and develop top talent.

🎯

Coaches & Trainers

Deepen your expertise with robust research behind emotional intelligence — empowering you to deliver evidence-based programmes, build credibility, and bring scientifically grounded methods to your clients.

🔄

Career Changers

Emotional intelligence is the most valued skill across all sectors — from policing and healthcare to coaching and management. Equip yourself with the expertise that employers and clients demand.

✨

Passionate Individuals

This MSc is more than just knowledge — it's for those ready to deepen their self-awareness, transform their relationships, and use emotional intelligence to live with greater authenticity, purpose, and impact.

No undergraduate degree required — significant professional experience will be considered, ensuring the programme remains accessible to those with practical leadership backgrounds.

100% Online · Built for Busy Professionals

How You'll Learn

📡

Live Virtual Sessions

Interactive lectures, workshops, and Q&A with world-class faculty. All sessions recorded for flexible replay.

📱

On-Demand Resources

All live sessions recorded. Engage at your own pace, revisit important topics, and study from any device.

👥

Collaborative Learning

Virtual group activities, discussion forums, and breakout rooms. Build a global network of senior professionals.

🧑‍🏫

Personalised Support

One-to-one mentoring, personalised guidance, and 24/7 support from the EmotionIntell team throughout your studies.

✓ No exams — applied coursework only ✓ Mobile-responsive platform ✓ CPD workshops with leading EI experts ✓ Guest lectures from industry leaders

What Our Clients Say

Trusted by Professionals Worldwide

★★★★★

"This degree marks the fulfilment of a dream I've had since I was 14 years old. Holding it in my hands now, I feel a deep sense of peace and closure — and immense gratitude for the journey that brought me here."

MSc Graduate

MSc in CBCA — Distinction

★★★★★

"The delivery and content was absolutely on-point and very professional. I received my diploma and can't express how happy it made me. Deeply grateful to each person who contributed to this incredible achievement."

MSc Graduate

MSc in CBCA — International Student

★★★★★

"Attending the EmotionIntell conference was nothing short of transformative. My team from Visma and I stepped in with curiosity and left with renewed purpose. The warmth of the community and depth of conversations was unforgettable."

Visma Team

Conference & Programme Attendee

★★★★★

"Amazing workshop on Behaviour Analysis! In-depth, science-based, accurate information provided in an interactive way. The instructors are phenomenal, the material is carefully curated. Overall, amazing experience."

SCAnS® Graduate

Behaviour Analysis Workshop

Frequently Asked Questions

Everything You Need to Know

Do I need an undergraduate degree to apply?

Not necessarily. While a degree is preferred, significant professional experience will be considered. The programme is designed to remain accessible to those with practical leadership backgrounds. We assess each application individually during the eligibility check.

Can I start with the PgCert and upgrade later?

Absolutely. Many students begin with the PgCert (Stage 1) and decide to continue based on their experience. Your completed modules carry forward — you simply pay the difference to upgrade to PgDip or MSc. There's no penalty or reapplication required.

How much time do I need to commit each week?

The programme is designed for busy professionals. Expect approximately 10–15 hours per week during active module periods, including live sessions, self-study, and assignment work. The flexible on-demand format means you can spread this across your week however suits you best.

What is the e-Factor® assessment, and how does the ILM Certificate work?

The e-Factor® is EmotionIntell's multi-method EI assessment — unlike simple self-report questionnaires, it uses reality simulations, multi-rater feedback, and correct-answer testing. Score 120 or above out of 200 and you earn the ILM Certificate in Emotional Intelligence for Leaders, accredited by the Institute of Leadership & Management. This is included in the MSc pathway.

Is there an English language requirement?

Yes, for non-native English speakers. Evidence of English proficiency (e.g. IELTS) may be required. The team will clarify any requirements during the eligibility check. The programme is delivered entirely in English.

What are the live session times?

Live sessions are typically scheduled at times accessible to a global cohort. All sessions are recorded, so if a live time doesn't work for you, you can watch the recording and still participate in discussions and assignments asynchronously.

Can my employer sponsor my studies?

Yes. Many of our students are employer-sponsored. We can invoice your organisation directly and provide any supporting documentation they need. Contact [email protected] to discuss employer sponsorship.

What career opportunities does this MSc open up?

Graduates are uniquely positioned for: senior leadership & executive management, HR & organisational effectiveness, executive & leadership coaching, change management consulting, entrepreneurship, and training & consulting roles. The MSc plus ILM Certificate is a powerful combination for career advancement or transition.

How is this different from the MSc in CBCA?

The MSc in Applied Emotional Intelligence is leadership-focused — designed for professionals who want to lead, communicate, and influence more effectively. The MSc in CBCA is specialist-focused — designed for those in law enforcement, security, HR, and coaching who need advanced behaviour analysis and credibility assessment skills. Both are delivered by EmotionIntell with Manchester Met.

MSc in Applied Emotional Intelligence

The Leadership Qualification the World Has Been Waiting For

Start Where You're Ready. Go as Far as You Want.

Postgraduate Certificate (PgCert)

Postgraduate Diploma (PgDip)

Master of Science (MSc)

Explore Every Module

ILM Certificate

Graduate with Two Credentials, Not One

Designed for Working Professionals Who Want to Transform Their Impact

Managers & Executives

Consultants & Entrepreneurs

HR & Talent Professionals

Coaches & Trainers

Career Changers

Passionate Individuals

How You'll Learn

Live Virtual Sessions

On-Demand Resources

Collaborative Learning

Personalised Support

Learn From the Experts Who Built the Field

Dr. Cliff Lansley

Aaron Garner

Prof. Dawn Archer

Trusted by Professionals Worldwide

Invest in the Qualification That Changes Everything

Pay in Full

Annual Payments

Bi-Annual

Monthly

A Simple 4-Step Process

Initial Enquiry

Eligibility Check

Enrolment Call

Formal Application

Everything You Need to Know

Related Programmes & Resources

MSc in CBCA

e-Factor® Assessment

EmotionIntell Conference 2026

Not Sure if the MSc Is Right for You?